Depicting dynamic macro-molecular structures is an exciting part of our storytelling process. See some examples of this in our Zaltrap MOA Medical Animation.
Zalrap Mechanism of Action 3D Animation
Early on in our creative briefings, it became clear the scientists from Regeneron wanted to communicate the high-performance nature of their product. In terms of structural biology, function follows form. To depict the unique function of Aflibercept, I wanted to use an accurate reproduction of their biologic. Since no x-ray crystallography dataset exists of Aflibercept, to showcase the unique performance and sophistication of their product, I sampled domains from VEGF 1 and 2 receptors in addition to the Fc domain of an IgG antibody to create an accurate 3-dimensional model of Aflibercept.
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